How is AI used in sales and marketing?

“When Account Executives use Kai, they produce 2x the sales activity, create 17% more opportunities, generate 26% more revenue opportunities, and close 39% more deals when compared to the same sellers in weeks they don't use it.”

Sharadh KrishnamurthyEngineering manager, Agent Foundation team · Leader, Stripe

“Klarna has built an AI-powered copywriting tool, Copy Assistant, which allows the company to use AI for 80% of all copywriting.”

KlarnaPublished by the organization itself (post), no named author

“We continue to enhance our toolkit for ad buyers, including AI features that help to dynamically adjust content mix to optimize campaign performance”

WalmartPublished by the organization itself (earnings call), no named author

“We decreased spending on external marketing suppliers, such as translation, production, CRM and social agencies, by $7 million in the first quarter of 2024 (as compared to the first quarter of 2023) and we attribute 37% of this decrease to the use of AI”

KlarnaPublished by the organization itself (regulatory filing), no named author

“Take new feature requests. They used to be copied by hand into Salesforce, about 300 a month. In May, an account manager saved a prompt to Glass that pulls them straight from customer calls. Now we capture 20,000 a month.”

Eric GlymanCo-founder and co-CEO · Executive, Ramp

“Or another question, sales. Asking questions about, what is this feature? How do I sell it? Is it available in Brazil? What's the use case? What's the price? All of these things are fully understood. And gadget, if it does not understand, routes it to the right person.”

Geoff CharlesChief Product Officer (CPO) · Executive, Ramp

“In aggregate, Kai has helped shift 25,000 hours per year from administrative work, to revenue generating work.”

Sharadh KrishnamurthyEngineering manager, Agent Foundation team · Leader, Stripe

“Marketing web quality assurance: 2 weeks → 50 minutes.”

Praveen Neppalli NagaChief Technology Officer · Executive, Uber

“Generated over 1,000 images in the first three months of 2024 using genAI, reducing the image development cycle from 6 weeks to just 7 days.”

KlarnaPublished by the organization itself (post), no named author

“seller productivity has increased by 20%”

Will GaybrickPresident, Technology and Business (also styled President of Product and Business) · Executive, Stripe

“Colleague usage of AI tools increased threefold during H1 2026 and we launched AI-powered client intelligence which converts advisor calls into actionable insights”

NatWest GroupPublished by the organization itself (regulatory filing), no named author

“I think there's almost 1,000 use cases today, though we'd say that the really important ones are 50 across risk, fraud, marketing, hedging, prospecting, note-taking, idea generation, document reading.”

JPMorgan ChasePublished by the organization itself (earnings call), no named author

“we're seeing uptake of these tools, whether it's our legal team or marketing team or developers. And we think it's creating employees with superpowers.”

Dara KhosrowshahiChief Executive Officer · Executive, Uber

“Agentforce can resolve customer issues swiftly and accurately with answers grounded in our trusted, unstructured content unified in Data 360”

SalesforcePublished by the organization itself (regulatory filing), no named author

“So far, 323 employees (PMs, CX agents, salespeople, marketers, analysts) have made 6,500+ edits to what Glass knows.”

Eric GlymanCo-founder and co-CEO · Executive, Ramp

“Today, 83% are weekly active users, including nearly all of GTM (marketing, sales, customer success managers, and technical account managers).”

Sharadh KrishnamurthyEngineering manager, Agent Foundation team · Leader, Stripe

“we're not saying, "Wow, we need fewer sellers." We're saying, "So, we need a lot more sellers."”

Will GaybrickPresident, Technology and Business (also styled President of Product and Business) · Executive, Stripe