{ "apiVersion": "v1", "topic": { "id": "sales-and-marketing", "title": "How is AI used in sales and marketing?", "summary": "AI that prospects, answers sales questions, writes campaigns or supports account teams.", "group": "Other functions", "aliases": [ "sales", "marketing", "prospecting" ] }, "passages": [ { "id": "stripe-when-account-executives-use-kai-they-produce-2026", "text": "When Account Executives use Kai, they produce 2x the sales activity, create 17% more opportunities, generate 26% more revenue opportunities, and close 39% more deals when compared to the same sellers in weeks they don't use it.", "speaker": "Sharadh Krishnamurthy", "role": "Engineering manager, Agent Foundation team", "organization": "Stripe", "aiVendor": false, "work": { "title": "Stripe developer blog", "type": "post", "date": "2026-07-30", "publisher": "Stripe developer blog", "url": "https://stripe.dev/blog/meet-stripes-knowledge-ai-platform" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "measuring-impact", "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [ { "metric": "output-change", "value": 2, "unit": "ratio", "period": "account executives' weeks using Kai vs the same sellers' weeks without it, as of 2026-07", "definition": "sales activity (not further defined): account executives in weeks they use Kai (Stripe's internal knowledge AI platform) vs the same sellers in weeks they don't", "level": "n/a" }, { "metric": "output-change", "value": 0.17, "unit": "share", "period": "account executives' weeks using Kai vs the same sellers' weeks without it, as of 2026-07", "definition": "opportunities created: account executives in weeks they use Kai (Stripe's internal knowledge AI platform) vs the same sellers in weeks they don't", "level": "n/a" }, { "metric": "output-change", "value": 0.26, "unit": "share", "period": "account executives' weeks using Kai vs the same sellers' weeks without it, as of 2026-07", "definition": "revenue opportunities generated: account executives in weeks they use Kai (Stripe's internal knowledge AI platform) vs the same sellers in weeks they don't", "level": "n/a" }, { "metric": "output-change", "value": 0.39, "unit": "share", "period": "account executives' weeks using Kai vs the same sellers' weeks without it, as of 2026-07", "definition": "deals closed: account executives in weeks they use Kai (Stripe's internal knowledge AI platform) vs the same sellers in weeks they don't", "level": "n/a" } ], "context": null, "url": "https://the-ai-record.com/passages/stripe-when-account-executives-use-kai-they-produce-2026" }, { "id": "klarna-klarna-built-ai-powered-copywriting-tool-copy-2024", "text": "Klarna has built an AI-powered copywriting tool, Copy Assistant, which allows the company to use AI for 80% of all copywriting.", "speaker": null, "role": null, "organization": "Klarna", "aiVendor": false, "work": { "title": "Klarna press releases", "type": "post", "date": "2024-05-28", "publisher": "Klarna press releases", "url": "https://www.klarna.com/international/press/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns/" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [ { "metric": "function-agent-share", "value": 0.8, "unit": "share", "period": "as of 2024-05-28", "definition": "marketing: share of all copywriting done with AI (the Copy Assistant tool)", "level": "unclear" } ], "context": null, "url": "https://the-ai-record.com/passages/klarna-klarna-built-ai-powered-copywriting-tool-copy-2024" }, { "id": "walmart-continue-enhance-toolkit-ad-buyers-including-ai-2026", "text": "We continue to enhance our toolkit for ad buyers, including AI features that help to dynamically adjust content mix to optimize campaign performance", "speaker": null, "role": null, "organization": "Walmart", "aiVendor": false, "work": { "title": "earnings call transcript via MarketBeat (third-party transcript site)", "type": "earnings-call", "date": "2026-05-21", "publisher": "earnings call transcript via MarketBeat (third-party transcript site)", "url": "https://www.marketbeat.com/earnings/reports/2026-5-21-walmart-inc-stock/" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/walmart-continue-enhance-toolkit-ad-buyers-including-ai-2026" }, { "id": "klarna-decreased-spending-external-marketing-suppliers-such-translation-2026", "text": "We decreased spending on external marketing suppliers, such as translation, production, CRM and social agencies, by $7 million in the first quarter of 2024 (as compared to the first quarter of 2023) and we attribute 37% of this decrease to the use of AI", "speaker": null, "role": null, "organization": "Klarna", "aiVendor": false, "work": { "title": "SEC filing (the company's own regulatory report)", "type": "filing", "date": "2026-02-26", "publisher": "SEC filing (the company's own regulatory report)", "url": "https://www.sec.gov/Archives/edgar/data/2003292/000200329226000007/klar-20251231.htm" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "ai-cost-and-spend", "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/klarna-decreased-spending-external-marketing-suppliers-such-translation-2026" }, { "id": "ramp-take-new-feature-requests-they-used-copied-2026", "text": "Take new feature requests. They used to be copied by hand into Salesforce, about 300 a month. In May, an account manager saved a prompt to Glass that pulls them straight from customer calls. Now we capture 20,000 a month.", "speaker": "Eric Glyman", "role": "Co-founder and co-CEO", "organization": "Ramp", "aiVendor": false, "work": { "title": "Ramp company blog (signed by CEO Eric Glyman)", "type": "post", "date": "2026-10-13", "publisher": "Ramp company blog (signed by CEO Eric Glyman)", "url": "https://ramp.com/blog/introducing-glass" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing", "ai-support-resolution" ], "functions": [ "support" ], "figures": [ { "metric": "function-agent-volume", "value": 20000, "unit": "count", "period": "feature requests captured per month, as of 2026-10", "definition": "customer feature requests pulled from customer calls by a saved Glass prompt (unit of work: feature requests captured)", "level": "unclear" } ], "context": null, "url": "https://the-ai-record.com/passages/ramp-take-new-feature-requests-they-used-copied-2026" }, { "id": "ramp-another-question-sales-asking-questions-about-what-2026", "text": "Or another question, sales. Asking questions about, what is this feature? How do I sell it? Is it available in Brazil? What's the use case? What's the price? All of these things are fully understood. And gadget, if it does not understand, routes it to the right person.", "speaker": "Geoff Charles", "role": "Chief Product Officer (CPO)", "organization": "Ramp", "aiVendor": false, "work": { "title": "What product looks like when coding is solved | Geoff Charles (Ramp CPO)", "type": "talk", "date": "2026-09-25", "publisher": "Lenny's Podcast (YouTube channel); Geoff Charles's talk at the Lenny and Friends Summit, recorded 2026-09-10", "url": "https://www.youtube.com/watch?v=ZG8Mf3P9xzI" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/ramp-another-question-sales-asking-questions-about-what-2026" }, { "id": "stripe-aggregate-kai-helped-shift-25-000-hours-2026", "text": "In aggregate, Kai has helped shift 25,000 hours per year from administrative work, to revenue generating work.", "speaker": "Sharadh Krishnamurthy", "role": "Engineering manager, Agent Foundation team", "organization": "Stripe", "aiVendor": false, "work": { "title": "Stripe developer blog", "type": "post", "date": "2026-07-30", "publisher": "Stripe developer blog", "url": "https://stripe.dev/blog/meet-stripes-knowledge-ai-platform" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/stripe-aggregate-kai-helped-shift-25-000-hours-2026" }, { "id": "uber-marketing-web-quality-assurance-2-weeks-50-2026", "text": "Marketing web quality assurance: 2 weeks → 50 minutes.", "speaker": "Praveen Neppalli Naga", "role": "Chief Technology Officer", "organization": "Uber", "aiVendor": false, "work": { "title": "X post on Praveen Neppalli's own account (Uber's CTO)", "type": "social", "date": "2026-07-07", "publisher": "X post on Praveen Neppalli's own account (Uber's CTO)", "url": "https://x.com/praveenTweets/status/2074605343439810922" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/uber-marketing-web-quality-assurance-2-weeks-50-2026" }, { "id": "klarna-generated-over-1-000-images-first-three-2024", "text": "Generated over 1,000 images in the first three months of 2024 using genAI, reducing the image development cycle from 6 weeks to just 7 days.", "speaker": null, "role": null, "organization": "Klarna", "aiVendor": false, "work": { "title": "Klarna press releases", "type": "post", "date": "2024-05-28", "publisher": "Klarna press releases", "url": "https://www.klarna.com/international/press/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns/" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/klarna-generated-over-1-000-images-first-three-2024" }, { "id": "stripe-seller-productivity-increased-20-2026", "text": "seller productivity has increased by 20%", "speaker": "Will Gaybrick", "role": "President, Technology and Business (also styled President of Product and Business)", "organization": "Stripe", "aiVendor": false, "work": { "title": "Tokens Are the New Dollars | Stripe's Will Gaybrick & David George (podcast episode: \"Stripe’s AI Strategy: Build More, Not Less\")", "type": "interview", "date": "2026-08-17", "publisher": "The a16z Show (podcast and YouTube channel of Andreessen Horowitz, an investor in Stripe)", "url": "https://www.youtube.com/watch?v=P5iICDVn5gc" }, "grade": "C", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "developer-productivity", "measuring-impact", "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [ { "metric": "output-change", "value": 0.2, "unit": "share", "period": "as said 2026-08-17", "definition": "not defined by the speaker", "level": "n/a" } ], "context": null, "url": "https://the-ai-record.com/passages/stripe-seller-productivity-increased-20-2026" }, { "id": "natwest-colleague-usage-ai-tools-increased-threefold-during-2026", "text": "Colleague usage of AI tools increased threefold during H1 2026 and we launched AI-powered client intelligence which converts advisor calls into actionable insights", "speaker": null, "role": null, "organization": "NatWest Group", "aiVendor": false, "work": { "title": "NatWest Group results announcement (the company's own regulatory results report)", "type": "filing", "date": "2026-07-31", "publisher": "NatWest Group results announcement (the company's own regulatory results report)", "url": "https://investors.natwestgroup.com/~/media/Files/R/RBS-IR-V2/results-center/31072026/nwg-h1-2026-results.pdf" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/natwest-colleague-usage-ai-tools-increased-threefold-during-2026" }, { "id": "jpmorgan-chase-i-think-theres-almost-1-000-use-2026", "text": "I think there's almost 1,000 use cases today, though we'd say that the really important ones are 50 across risk, fraud, marketing, hedging, prospecting, note-taking, idea generation, document reading.", "speaker": null, "role": null, "organization": "JPMorgan Chase", "aiVendor": false, "work": { "title": "earnings call transcript via Webull (third-party transcript site)", "type": "earnings-call", "date": "2026-07-14", "publisher": "earnings call transcript via Webull (third-party transcript site)", "url": "https://www.webull.com/news/15271033854174208" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "company-wide" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/jpmorgan-chase-i-think-theres-almost-1-000-use-2026" }, { "id": "uber-were-seeing-uptake-these-tools-whether-its-2026", "text": "we're seeing uptake of these tools, whether it's our legal team or marketing team or developers. And we think it's creating employees with superpowers.", "speaker": "Dara Khosrowshahi", "role": "Chief Executive Officer", "organization": "Uber", "aiVendor": false, "work": { "title": "Uber Q1 2026 earnings call transcript (FactSet CallStreet corrected transcript, hosted on Uber's investor site)", "type": "earnings-call", "date": "2026-05-06", "publisher": "Uber Q1 2026 earnings call transcript (FactSet CallStreet corrected transcript, hosted on Uber's investor site)", "url": "https://s23.q4cdn.com/407969754/files/doc_financials/2026/q1/Uber-Q1-26-Earnings-Call-Transcript.pdf" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/uber-were-seeing-uptake-these-tools-whether-its-2026" }, { "id": "salesforce-agentforce-can-resolve-customer-issues-swiftly-accurately-2026", "text": "Agentforce can resolve customer issues swiftly and accurately with answers grounded in our trusted, unstructured content unified in Data 360", "speaker": null, "role": null, "organization": "Salesforce", "aiVendor": true, "work": { "title": "SEC filing (the company's own regulatory report)", "type": "filing", "date": "2026-03-02", "publisher": "SEC filing (the company's own regulatory report)", "url": "https://www.sec.gov/Archives/edgar/data/1108524/000110852426000060/crm-20260131.htm" }, "grade": "A", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing", "ai-support-resolution" ], "functions": [ "support" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/salesforce-agentforce-can-resolve-customer-issues-swiftly-accurately-2026" }, { "id": "ramp-so-far-323-employees-pms-cx-agents-2026", "text": "So far, 323 employees (PMs, CX agents, salespeople, marketers, analysts) have made 6,500+ edits to what Glass knows.", "speaker": "Eric Glyman", "role": "Co-founder and co-CEO", "organization": "Ramp", "aiVendor": false, "work": { "title": "Ramp company blog (signed by CEO Eric Glyman)", "type": "post", "date": "2026-10-13", "publisher": "Ramp company blog (signed by CEO Eric Glyman)", "url": "https://ramp.com/blog/introducing-glass" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "sales-and-marketing" ], "functions": [ "engineering" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/ramp-so-far-323-employees-pms-cx-agents-2026" }, { "id": "stripe-today-83-weekly-active-users-including-nearly-2026", "text": "Today, 83% are weekly active users, including nearly all of GTM (marketing, sales, customer success managers, and technical account managers).", "speaker": "Sharadh Krishnamurthy", "role": "Engineering manager, Agent Foundation team", "organization": "Stripe", "aiVendor": false, "work": { "title": "Stripe developer blog", "type": "post", "date": "2026-07-30", "publisher": "Stripe developer blog", "url": "https://stripe.dev/blog/meet-stripes-knowledge-ai-platform" }, "grade": "B", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "adoption-and-usage", "sales-and-marketing" ], "functions": [ "company-wide" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/stripe-today-83-weekly-active-users-including-nearly-2026" }, { "id": "stripe-were-not-saying-wow-need-fewer-sellers-2026", "text": "we're not saying, \"Wow, we need fewer sellers.\" We're saying, \"So, we need a lot more sellers.\"", "speaker": "Will Gaybrick", "role": "President, Technology and Business (also styled President of Product and Business)", "organization": "Stripe", "aiVendor": false, "work": { "title": "Tokens Are the New Dollars | Stripe's Will Gaybrick & David George (podcast episode: \"Stripe’s AI Strategy: Build More, Not Less\")", "type": "interview", "date": "2026-08-17", "publisher": "The a16z Show (podcast and YouTube channel of Andreessen Horowitz, an investor in Stripe)", "url": "https://www.youtube.com/watch?v=P5iICDVn5gc" }, "grade": "C", "verification": { "status": "verified", "reviewedOn": "2026-10-31" }, "topics": [ "measuring-impact", "headcount-and-hiring", "sales-and-marketing" ], "functions": [ "sales-marketing" ], "figures": [], "context": null, "url": "https://the-ai-record.com/passages/stripe-were-not-saying-wow-need-fewer-sellers-2026" } ], "notice": [ "Every passage is reproduced word for word from the cited source.", "Check the verification status: \"reported\" means not yet confirmed by an independent second reader.", "Organizations flagged aiVendor sell AI tooling and have a reason to publish flattering numbers.", "An empty result means the archive holds nothing on it, not that nobody has said anything." ] }