Chief Financial Officer, Shopify.
With Shopify since 2022. Spent 22 years in Morgan Stanley technology investment banking, including Head of Americas Technology Banking; began at PwC in audit; certified public accountant.
Why their word counts: The officer responsible for Shopify's financial reporting; Hoffmeister's earnings call statements fall under securities disclosure rules. Has an interest in presenting Shopify favorably.
Profile from this source, checked 2026-10-19.
On R&D, the majority of our internal AI spend is allocated here, so you've seen a modest uptick in year-over-year growth.
Jeff HoffmeisterChief Financial Officer · Executive, 
Shopify
Earnings call: earnings call transcript via Platform Aeronaut (third-party transcript site), earnings call transcript via Platform Aeronaut (third-party transcript site), August 5, 2026.
We were able to hold gross margins at a relatively consistent level quarter over quarter while Sidekiq usage scaled, which reflects some cost efficiencies in support
Jeff HoffmeisterChief Financial Officer · Executive, Shopify
Earnings call: earnings call transcript via Platform Aeronaut (third-party transcript site), earnings call transcript via Platform Aeronaut (third-party transcript site), August 5, 2026.
So it's really not even a question of where are we using AI, but where aren't we using AI? Because it's been an extensive usage in pretty much all departments within the company.
Jeff HoffmeisterChief Financial Officer · Executive, Shopify
Earnings call: earnings call transcript via Platform Aeronaut (third-party transcript site), earnings call transcript via Platform Aeronaut (third-party transcript site), May 5, 2026.
We've obviously been disciplined for three years now. We're, on any given year, we're in fact slightly down from the year before. I don't see that changing.
Jeff HoffmeisterChief Financial Officer · Executive, Shopify
Earnings call: earnings call transcript via Platform Aeronaut (third-party transcript site), earnings call transcript via Platform Aeronaut (third-party transcript site), May 5, 2026.
For over two years, total headcount has consistently been flattened down, both sequentially and year over year
Jeff HoffmeisterChief Financial Officer · Executive, Shopify
Earnings call: earnings call transcript via Platform Aeronaut (third-party transcript site), earnings call transcript via Platform Aeronaut (third-party transcript site), November 4, 2025.