Jeff Hoffmeister, Chief Financial Officer. The officer responsible for Shopify's financial reporting; Hoffmeister's earnings call statements fall under securities disclosure rules. Has an interest in presenting Shopify favorably.
How this was checked
Checked against the source by a first reader, then confirmed independently by a second reader who fetched the source without seeing the first reader's notes (Independent review agent (Claude Sonnet), blind second pass from passage text and citation only, no repository access, 2026-10-31).
The text matches exactly. The nearest speaker label before it is 'Jeff Hoffmeister — Chief...' (the label is truncated in my pattern match).
How to cite this passage
Jeff Hoffmeister (Shopify), “earnings call transcript via Platform Aeronaut (third-party transcript site)”, earnings call transcript via Platform Aeronaut (third-party transcript site), 2026-08-05. https://transcripts.platformaeronaut.com/transcripts/SHOP-2Q26-transcript Archived at https://the-ai-record.com/passages/shopify-r-d-majority-internal-ai-spend-allocated-2026