Before asking for more Headcount and resources, teams must demonstrate why they cannot get what they want done using AI.
Tobi LütkeCo-founder and Chief Executive Officer · Executive, 
Shopify
Social post: Reflexive AI usage is now a baseline expectation at Shopify, X post by Tobi Lütke, CEO (CEO memo shared publicly), April 7, 2025.
Tobi Lütke, Co-founder and Chief Executive Officer. Runs the company and wrote its April 2025 AI-before-headcount memo, so Lütke speaks first-hand about internal AI use. Lütke also promotes Shopify, so numbers Lütke gives are self-reported.
Checked against the source by a first reader, then confirmed independently by a second reader who fetched the source without seeing the first reader's notes (Independent review agent (Claude Sonnet), blind second pass from passage text and citation only, no repository access, 2026-10-31).
Found in the article body of Tobi Lütke's X post (title 'Reflexive AI usage is now a baseline expectation at Shopify', posted by @tobi on 2025-04-07). The sentence appears verbatim, character for character, at the start of a paragraph. The next sentence in the source, which is not part of the passage, is 'What would this area look like if autonomous AI agents were already part of the team?' The post is the CEO's own memo, so the words are his.
Tobi Lütke (Shopify), “Reflexive AI usage is now a baseline expectation at Shopify”, X post by Tobi Lütke, CEO (CEO memo shared publicly), 2025-04-07. https://x.com/tobi/status/1909251946235437514 Archived at https://the-ai-record.com/passages/shopify-before-asking-more-headcount-resources-teams-must-2025
Something wrong? Report a correction. JSON: /api/v1/passages/shopify-before-asking-more-headcount-resources-teams-must-2025.json