{
  "apiVersion": "v1",
  "passage": {
    "id": "klarna-klarna-built-ai-powered-copywriting-tool-copy-2024",
    "text": "Klarna has built an AI-powered copywriting tool, Copy Assistant, which allows the company to use AI for 80% of all copywriting.",
    "speaker": null,
    "role": null,
    "organization": "Klarna",
    "aiVendor": false,
    "work": {
      "title": "Klarna press releases",
      "type": "post",
      "date": "2024-05-28",
      "publisher": "Klarna press releases",
      "url": "https://www.klarna.com/international/press/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns/"
    },
    "grade": "B",
    "verification": {
      "status": "verified",
      "reviewedOn": "2026-10-31"
    },
    "topics": [
      "sales-and-marketing"
    ],
    "functions": [
      "sales-marketing"
    ],
    "figures": [
      {
        "metric": "function-agent-share",
        "value": 0.8,
        "unit": "share",
        "period": "as of 2024-05-28",
        "definition": "marketing: share of all copywriting done with AI (the Copy Assistant tool)",
        "level": "unclear"
      }
    ],
    "context": null,
    "url": "https://the-ai-record.com/passages/klarna-klarna-built-ai-powered-copywriting-tool-copy-2024"
  },
  "notice": [
    "Every passage is reproduced word for word from the cited source.",
    "Check the verification status: \"reported\" means not yet confirmed by an independent second reader.",
    "Organizations flagged aiVendor sell AI tooling and have a reason to publish flattering numbers.",
    "An empty result means the archive holds nothing on it, not that nobody has said anything."
  ]
}