{
  "apiVersion": "v1",
  "passage": {
    "id": "klarna-decreased-spending-external-marketing-suppliers-such-translation-2026",
    "text": "We decreased spending on external marketing suppliers, such as translation, production, CRM and social agencies, by $7 million in the first quarter of 2024 (as compared to the first quarter of 2023) and we attribute 37% of this decrease to the use of AI",
    "speaker": null,
    "role": null,
    "organization": "Klarna",
    "aiVendor": false,
    "work": {
      "title": "SEC filing (the company's own regulatory report)",
      "type": "filing",
      "date": "2026-02-26",
      "publisher": "SEC filing (the company's own regulatory report)",
      "url": "https://www.sec.gov/Archives/edgar/data/2003292/000200329226000007/klar-20251231.htm"
    },
    "grade": "A",
    "verification": {
      "status": "verified",
      "reviewedOn": "2026-10-31"
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    "topics": [
      "ai-cost-and-spend",
      "sales-and-marketing"
    ],
    "functions": [
      "sales-marketing"
    ],
    "figures": [],
    "context": null,
    "url": "https://the-ai-record.com/passages/klarna-decreased-spending-external-marketing-suppliers-such-translation-2026"
  },
  "notice": [
    "Every passage is reproduced word for word from the cited source.",
    "Check the verification status: \"reported\" means not yet confirmed by an independent second reader.",
    "Organizations flagged aiVendor sell AI tooling and have a reason to publish flattering numbers.",
    "An empty result means the archive holds nothing on it, not that nobody has said anything."
  ]
}